notes:

A series of humorous spots designed for web-site delivery depict common communication and data-management problems solved by enterprise-wide adoption of IKnowWare.
 

lighting:

I lit and operated "A" camera for three commercial spots shot over three days in six locations.  While I have managed to avoid using the overrated Panasonic AG-DVX100 with its deep depth-of-field and limited, 6-stop contrast latitude, I found myself lighting for, not one, but three DVX100's running simultaneously for this project.  Fortunately, most of our locations didn't test the limits of contrast and we were able to shoot with a modicum of lighting.

The top frame of the "trio with clocks" was lit with two ellipsoidals painting squares of light on the white ceiling to simulate nasty, recessed fluorescent fixtures.  The illusion was further enhanced by white-balancing the cameras through a half-minus-green gel to cast the camera towards green.  A foil bounce filled in shadowed faces for a couple of shots.
 

tools:

grip/electric - everything I own including 3/4-ton truck, jib-arm, doorway dolly...
 

"Michael Morlan proved invaluable as a cinematographer on three commercials, as well as assisting with the writing process, post production, and visual FX.  Having his own equipment company (Austin Film Tools) proved an added value. The shoot was a challenging one, involving multi-camera shoots on a very aggressive shooting schedule, and Michael provided the highest degree of professionalism and dedication throughout.  The end result was a very happy client."

Jeffrey Travis - director