Michael Morlan . Rates
 

• Is the script compelling, visually engaging, competently written?  Is the story something I personally resonate with?  Can my unique artistic contribution serve the story and the director's vision?
   
• Does the director have any experience/awards/recognition?  (It's okay if they don't.  I've shot for quite a few first-time directors.)  Does the director have any related experience like acting or film studies?  Can I see their work?  Is the director an actor’s director seeking an cinematographer to provide visual inspiration?  Is she a visual director seeking a visual collaborator?  Will we be simpatico?
   
• Does the editor have any experience/recognition/rewards?  How will his/her contribution enhance the work?
   
• What is the project's budget?  Is money being spent on production design/sets/costumes/ interesting locations?
   
• Is there a solid post-production plan including grading and color timing of the footage?
   
• What experience do other key crew/cast members have?  Are there name actors attached?
   
• What medium will the project be shot on?  Film is more attractive than video but I've shot images I am very proud of with pro-sumer cameras.  Am I relied upon to choose an acquisition format and tools?
   
• Does the production have a solid business and marketing plan?  Is it realistic?  Do the plans effectively target an audience segment and include fallback positions?  Can I read them?
   
• Am I being paid a living wage?  If not, what prestige and exposure may I gain from the project?
   
• Most importantly, do the production team and I get a good feeling about each other?  Do we understand and appreciate each other's vision of the project.  Will we be good collaborators?

While I will often do reduced-fee work, I can't donate the rental of my gear.  I have to cover the cost of loans, repairs, and maintenance.  I do, however, offer very attractive rates and can beat any rate offered by other rental shops.